How it started and where we are today

ASJ Catering & Events Ltd, was first founded in 2012 by Sarah (current manager and owner), whilst preparing for maternity leave Sarah became involved in the Taste of Success Lottery Funded project, ASJ was to be the preferred catering provider for this project.

Quickly moving forward the business became involved in a number of corporate projects, working with DHL at exhibitions in the City and with Rentokil Initial to be the preferred catering supplier at it’s Regional Head Office.

Hundreds of customers came to ASJ weekly and it was quickly necessary to expand, opening our first Halesowen store in 2014. The store later closed and was replaced with larger premises in both West Bromwich and currently in New Road, Dudley.

The business works with a number of colleagues and contractors, providing for hundreds of events each month and thousands of events annually. Preferred supplier to prestigious venues and large corporate clients the success continues to grow.

Values & Beliefs

We are dedicated to our customers by earning their confidence by exceeding expectations.

Our people are recognised, rewarded and developed.

A safe working environment is our commitment to our customers and colleagues.

We are committed to being environmentally aware.

Exceptional service will be our success and that of our partners.